πŸ’ The Ultimate Guide to Types of Facebook Ads | Facebook Advertising

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A quick, visual guide to all the Facebook Ads Types available to promote your business. Find the best way to promote your message with Facebook Advertising.


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A quick, visual guide to all the Facebook Ads Types available to promote your business. Find the best way to promote your message with Facebook Advertising.


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A quick, visual guide to all the Facebook Ads Types available to promote your business. Find the best way to promote your message with Facebook Advertising.


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In order for you to be able to create an offer, your Facebook Page needs to have at least 50 Likes. Desktop App Supported placements: Right Column Desktop Newsfeed This ad unit allows you to drive users to your Facebook app and make people engage with it. Facebook handles the automation and re-targeting! Collection Ads Supported placements: Mobile Newsfeed Facebook Collection Ads let you showcase multiple products that are being sold on your website. Supported placements: Mobile Newsfeed Mobile App Ads are the perfect choice to drive more installs to your mobile app. Specs: Image ratio: Image size: x pixels Minimum resolution: x pixels 1. For more on Lead Ads, read this post! This ad type helps to promote your external website and send people to your landing pages or blog posts. This ad format is focused on page engagement. It builds a strong connection, and even smaller companies can make simple videos to entertain and connect with their audience. Supported placements: Messenger Inbox Messenger Stories Messenger ads appear in the main tab of Facebook messenger, where people spend time chatting with friends. This makes the Lead Ads a perfect method for quickly getting a potential customers email address! Promoting your posts is a great way to be sure that all your fans see your message. Specs: Recommended image size: 1, x pixels Image ratio: 1. This makes for a great user experience and reduces the time and often, money required to acquire new leads. A user will see your ad in the inbox amongst their conversations, and can click to initiate a Facebook conversation with your page. Specs: Image Size: 1, x pixels recommended Image Ratio: 1. Supported placements: Right Column Desktop Newsfeed This ad unit allows you to drive users to your Facebook app and make people engage with it. Follow us Facebook Instagram Linkedin Twitter.{/INSERTKEYS}{/PARAGRAPH} Check how much text is on your image. Start Your Free Day Trial. Want to engage your page fans? You can select both photo and video ads for your Instagram Mobile App Ads. Specs: Ad copy text: 90 characters Aspect ratios supported: to File size: up to 4 GB max Continuous looping available Video can be as long as min. They target users based on past actions or inactions on your website or application with a perfectly timed ad. Canvas Ads Supported placements: Mobile Newsfeed Canvas is an interactive ad that lets users engage with your content on Facebook and is currently only available on mobile due to how we interact with mobile devices. This new format makes it easier for people to discover, browse and purchase products in a visual and immersive way! Supported placements: Instagram Last but not least not at all! Read more about Facebook video ads in our dedicated guide. This Facebook Ad Type has the most space to show your beautiful pictures! Canvas is an interactive ad that lets users engage with your content on Facebook and is currently only available on mobile due to how we interact with mobile devices. Whenever possible, we suggest you test different ad formats and see which ones perform better for you. This Facebook ad type allows people to download your content or sign up for your offer without leaving Facebook platform. If you want to boost the reach of your event, use this ad unit with the right targeting options. Facebook has also developed ad types that allow users to submit their email or interact with your brand without leaving the Facebook platform. Specs: Recommended image size: 1, x pixels Minimum width x Image ratio: 1. Guides eBooks Webinars Blog. Just remember to check the comments and reply to them for an engagement boost! Messenger Ads Supported placements: Messenger Inbox Messenger Stories Messenger ads appear in the main tab of Facebook messenger, where people spend time chatting with friends. This delivers a great conversion rate. Get the most out of your digital ad budget with AdEspresso. Traffic and Leads for Your Website One of the most common purposes of Facebook Advertising is driving traffic to your website. This ad is displayed only on the Mobile Newsfeed. This will deliver the best results at the lowest cost. Create and manage all your Facebook, Instagram, and Google ads in seconds from a single dashboard. See how much text is on your image. This makes perfect sense as Instagram users are using the app on mobile, meaning that they might be more interested in downloading additional mobile apps. Headline: 25 characters recommended. However, there is very little reason to use it instead of the Page Post Photo ad β€” pictures simply perform better. Canvas also loads 10 times faster than standard mobile web applications! By not leaving the platform, load times are up to 10X faster! Mobile and Desktop Apps Install Since the launch of its mobile application, Facebook has become one of the biggest players in the mobile advertising space. {PARAGRAPH}{INSERTKEYS}There are different campaign objectives and different creative types as well. Since Facebook apps are not supported on mobile, you can only target either the Desktop Newsfeed or the right column. Canvas Ads Supported placements: Mobile Newsfeed. These ads perform really well and have the unintended benefit of generating Likes for your Facebook page. You can use Link Click Ads with several placements; this allows you to deliver the same ad across multiple News Feeds and reach a large audience. Specs: Recommended image size: x or x pixels Ad copy text: 90 characters Headline: 25 characters Link Description: 30 characters. Specs: Recommended image size: 1, x pixels Ad copy text: 90 characters Headline: 45 characters Canvas has the following possible components: Header with logo Full-screen image Text block Button for offsite links Image carousel Auto-play video Full-screen tilt-to-pan image Product set. For a complete overview of all Facebook ad types and specs, see this guide by Facebook. With the ability to re-target subsets of visitors based on how much of your video they watched, this ad type is perfect for creating stellar custom audiences to re-target with other ad types! The easiest way to move the new leads from Facebook to your CRM system is to automate the entire process. Video Advertising drives high audience engagement.